Digitalization is among the key elements that contribute to a company’s growth. It is more than the removing of magazine and applying computers to log info – it can be about building a new way of doing business that focuses on client satisfaction, internal conversation, and the movement info. It is about being more efficient, gaining visibility over business spend and making decisions with correct numbers, and also connecting your entire team to a common www.cloudycrowd.net/ mission that drives international growth.

This can be a dynamic method that improvements the ways corporations create and capture benefit in the marketplace. It can possibly accelerate the obsolescence of your firm’s current business model (BM). As digitalization has the potential to influence a company’s competitive posture, firms has to be constantly conscious of digitalization’s impact on their BMs and the neighboring business environment.

To explore the influence of digitalization on a firm’s BM, qualitative empirical data were collected from 12 interviewees working in two distinctive industries, motor vehicle and media. Due to the fact that equally industries are characterized by different business models, this kind of research design and style allowed for a great in-depth a comparison of how digitalization impacts the inspiration of a firm’s BM.

The selection interviews revealed that inside the media market, the impact of digitalization was felt most clearly pertaining to value creation and value capture aspects. This was for the most part due to the fact that the information industry places strong emphasis on the customer channel, thereby causing digitalization to have an early impact on the company’s BM.